Why Do I Need SEO?

Search engine optimization (SEO) is the process of improving the online ranking of a website.

It entails a wide variety of tasks that are aimed to give a website more visibility, qualified leads, and valuable revenue opportunities.

Before the Internet, consumers used phone books, their neighbor’s recommendations, or simply drove around town to find local businesses.  Now, most of us use search engines like Google and Bing to find what we need. With so many businesses online it’s important to have a website that is easily found.

SEO Leads to Increased Visibility

SEO creates a blueprint that leads a customer to your site.  A webpage that has been fully optimized drives traffic which in turn, leads to increased visibility and sales opportunities.

If your content contains what a person is searching for, a searcher will click and see your offering.  More visibility leads to more conversions and eventually, more revenue!  Win!

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SEO Helps Conversions

In sales and marketing, a conversion is when a lead or potential buyer becomes a customer. If your webpages are well optimized and using smart SEO tactics, you will attract more traffic which leads to more opportunities to convert visitors.

SEO is a Long-Term Strategy

There is no denying the importance of a strong SEO strategy, but it’s not something that can be done overnight.

Sometimes results are visible in a matter of days but more often, it takes several months to see the benefits of positive rankings.  Why?

• The search engines are constantly changing how they measure and qualify sites.
• Your competitors are tweaking their pages and adding new ones.
• SEO changes frequently and requires maintenance and updates.

Granted, you could just purchase pay-per-click (PPC) ads and begin converting now, but that will cost a lot of money and have to be kept up so the leads keep coming in.

SEO builds a long-term foundation which, once in place, will continue to draw qualified leads and secure conversions.

SEO is Quantifiable

SEO, like any marketing initiative, is quantifiable.

Between commercial analytic programs and the programs Google and Bing offer, you can measure your results and make improvements almost immediately. This allows you to rework your process, tackle different keywords or launch a new link campaign to positively impact your ongoing SEO campaigns.

First Place is the Ultimate Prize

In SEO, ranking on the first page of the search results for your keyword phrase is your ultimate goal.  There is no benefit to being found on page two since studies show few people move to the second page of the search results.

If your website isn’t found on page one, there is a very good chance it won’t be clicked on.  No clicks can be a serious challenge to the survival of your business.

PixelChefs can create and implement a smart and effective SEO campaign for your online business.  We will thoughtfully and thoroughly develop a kick-ass SEO campaign that will get your business the visibility it deserves.

Get Started Today!

SEO isn’t an optional task in 2020. In order for your business to survive, you’ll need an effective SEO campaign for your website. To learn more about how the PixelChefs SEO team can help,  call  407-283-7293 or click here to receive a quote.