A Business Website Is An Investment, Not An Expense
According to a B2B e-commerce report issued by the Ecommerce Foundation,
“88% of consumers pre-research their buys online before making a purchase and 80% of survey respondents claim they stopped doing business with a company because of poor website experience.”
When people need to look for product information, they head to the Internet and look for a well designed, product knowledgeable site.
The business world is a very competitive place, if you want to be successful, investing in a solid online presence is a must.
But it can’t just be an online presence. Your website is an extension of your brand and as such, needs to represent what you sell and what you stand for.
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Why Invest in a Professionally Designed Website
Here are the top five reasons to invest in a professionally designed website.
1. A Professional Website Builds Your Credibility
It’s a crazy world out there, millions of businesses are online and everyone claims to be “the best.” You have to stand tall to stand out, a well designed, professional website is a must to make this happen.
Customers search online for solutions to address their needs, they use search engines and social media to find the best products and services available. A well-optimized and designed website helps your customers find your business as they research for your products and services.
As a business owner, you are an expert in your field, you know the ins and outs of your business. You understand your market and know how your company stands against your competition. We’ll help you put that expertise online so you attract traffic and make sales.
2. A Website Saves Money In The Long run
Unlike other forms of online marketing, a website represents your company online 24/7. Advertising comes and goes and can cost thousands of dollars monthly. Outside of basic maintenance, a website is a one-time cost.
3. A Professional Website Is Part Of Your 24/7 Sales Team
A good website is your sales team’s best friend, it can play a central role in the customer acquisition process. A well-designed website can generate leads 24/7 and engage more prospects on a daily basis than a sales team ever could.
4. A High-Quality Website Expands Your Income Opportunities
The earning potential of your business is based partially on the perceived value your customers will gain by doing business with you. Can you expand income opportunities with a well-designed website from PixelChefs? The answer is a definite “yes”, just take a look at the sites we’ve designed in the past.
A high-quality website can expand your income potential by:
- Promoting your products and services to millions of people, across the globe, 24/7.
- Impressing prospects and clients with your services and market knowledge.
- Stifling the competition.
5. Improve Customer Service With A Professional Website
Your customers have questions about your products and services, are you providing the information they need? A professional website is built with customers in mind, by making website content easier to find and interact with, your site becomes a sales and information tool. One of the best ways to provide this detailed information is with a detailed FAQ page.
A good FAQ page is a powerful tool, it helps establish your expertise, boost online sales and keeps customers satisfied. But adding a shallow FAQ page won’t do the trick, you need to create a page that answers questions and provides detailed information on your products or services.
At PixelChefs, we create a fully optimized FAQ section for each site we design. At the end of the day, taking care of your customers is what it’s all about.