If Your Content Is King, Let SEO Content Audits Grow The Kingdom
What’s An SEO Content Audit?
You’ve got a piece of content that’s performing. So now what? Go beyond staring blankly at your Google Analytics reports and guessing why certain blog posts bring the BIG traffic. The truth is that individual pieces of content are viewed by search engines in an entirely different way than the list of URLs that make up your website. If you want to rank well in Google, it’s time to grow with SEO content strategies focused on performance and conversion, planned by a professional (and not some random, ‘free’ online content audit tool).
Tired Of Guessing The Type of Content You Need?
We can help. We’re PixelChefs, Your Content Marketing Strategy Experts.
Our Content Audits Include
- Crawling all indexable URLs
- Gathering all actionable metrics (besides Google Analytics & Google Search Console)
- Risk, Reward & Consolidation Determinations
- Striking Distance Analysis
- In link Analysis
- Reporting & Action Plan (and not just in boring spreadsheets)
Need Expert SEO Guidance?
We can help – We’re Pixel Chefs, Orlando’s top SEO consultants.Let’s Get Started
Cataloging Your Content, So You Can Grow
Anyone can fire up a fancy piece of software (called a crawler, BTW) and run it while pointing at your website to collect a bunch of technical data that tells you your sitemaps, page errors, broken internal links, insecure content, and a whole lot of offer technical (albeit important) information. This falls into the category of a technical SEO audit, and while we highly recommend you engage with us to complete one of these for your site, at PixelChefs, we go an extra step to make sure that your content is working for YOU. After collecting your URLs, our content audit process uses an online tool of our own design to sort them by different criteria, including topic, target keywords, types of content, and break down your next steps for you, so you don’t come away with a bunch of technical gibberish stuffed in spreadsheets, but rather a quality set of strategies to improve your organic search performance by key metric.
We also internally inventory your pieces of content into the following categories:
- Buyer’s journey stage (awareness, consideration, decision);
- Content types (blog posts, manual, product description, landing page, articles);
- Content format (text only, images/video present, with/without call-to-action);
- Keyword (is there more opportunity to rank for more organic traffic);
- Questions/Answers/People (how useful/authoratative is your content?);
- Number of words;
We also get the metadata (title, meta description, h1) for each piece of content so we see what Google sees (and all search engines in general). Bottom line, this is the foundation we use to ensure every piece of content you publish or optimize from here on is designed for traffic, keyword rankings, increasing your conversion rate, and improving user experience.
Is Longer Content Better?
According to a recent study by SEMRush, longreads of 3000+ words get 3x more traffic, 4x more shares, and 3.5x more backlinks than articles of average length. But beware of quantity over quality! In terms of traffic, quality content always commands attention and ensures superior content performance.
The Benefits Of Auditing Content
Okay, that’s cool. We’ve got a super-ninja process in place and we’ve helped a lot of clients climb the Google ladder, but let break it down – why do the content audit in the first place? I mean, what’s the benefit of spending so much time analyzing your content’s performance? Strap in and see…
There are three BIG advantages:
Solving For No (Or Little) Organic Traffic
If you’ve got pages, articles, or blogs on your site which are yielding no traffic or conversion, you’ve got a problem. sometimes, It takes a scientifically measured content removal campaign or “content pruning” as we call it, to get you back into Google’s good graces, so you can do more with less, and refocus on NEw content that drives more traffic for new audiences.
High-Value Pages
Hey, here’s a thought – let’s find the pages on your site that have the highest audience engagement. Analyzing them deeper helps us reveal the reason those pages rank so well and are so popular, and now we can replicate this with the structure, information and data-driven approach to other blogs and core pages to force multiply your traffic. And then… we’ll do it to your competitor’s pages as well, and see what’s make them tick, so we can make YOUR content stick, better than theirs!
Overall Organic Search Performance
Along the way, we quickly develop a bigger picture as to how we can improve organic search performance for your site. Many of your pages will likely need nothing more than a quick update to the page title, header, or meta description to rank better in search engines. Other strategies involve re-linking some pages to others, while still, other strategies may require a full one backlinks campaign, or a link disavowal with Google (rare, but it happens).
One thing is for sure, you’ll never get the full picture you need from free SEO tools, a stock Google Analytics. PDF or a Google Search Console graph screenshot emailed to you by some guy in India at 3 am (yeah, we’ve taken over accounts from alleged SEO companies that were doing this – it’s true). Get beyond spreadsheets and into real content marketing efforts with PixelChefs. We’ll put our process to work for you and crown your content king again, and what’s more, we’ll future-proof it against competitors to stay one step ahead. Speaking of steps,… your next steps? Reach out to us today at 407-283-7293.
Getting Content Visual With VideoIncorporating video increases traffic to websites, according to an analysis done by 87% of video marketers recently surveyed by Wyzowl. Additionally, 81% of these marketers also said that visitors spend more time on web pages containing video content.
So What’s A Good Bounce Rate for My Content?Below are the metrics for universally accepted bounce rates
# Bounce Rate Accepted As 1 25-41% Fantastcic 2 42-55% Great 3 56-70% Average 4 70%+ Reguired Attention Keep in mind that 56 – 70% is average, but may not be that abnormal depending on the nature of your online business. Anything over 70% percent is not a great sign in terms of performance, outside of blogs, news, events, and their niche content.
Which Types of Sites Require Audits?
1. Enterprise Level Website Audits
2. eCommerce Website Audits
3. Local Business Website Audits
4. Blogs & Publishers
The truth is – all types. Maybe, if you and your significant other just published your wedding engagement site, maybe… THAT site doesn’t need a content audit. Maybe (how big is the wedding and are we invited?)… but other than a small, micro-website that’s been recently published, everyone needs a review of their content and probably a full-blown SEO audit as well. Now, in terms of your goals and strategies, there are a few different types of content that we’re (more than) familiar with, in terms of ranking and banking your content for you.
Enterprise Level
Okay, here’s the sitch,… if your website’s over 1000 pages, then you’re an enterprise-class website. At this stage, there’s generally enough content for Google to either soundly ignore you for duplicate content issues or to make your wildest dreams come true by ranking you number one. If you’re not at least delivering a significant amount of business from your organic online traffic channel and you’re pushing these many pages, something’s wrong and you should schedule a consult.
eCommerce Websites
In today’s world of online shopping, eComm websites have some special considerations in terms of their content strategy. In short, it’s all about the user. We have a unique, adaptive approach to fusing these content audits with our eCommerce website design services so that content is both bite-sized, and purchase oriented, along with a solid dose of ‘how to’s’ , top lists, and other needful blog posts that tend to dominate the eComm orbit of sites.
Local Businesses
But I’m a local business just selling my raccoon removal (yeah, it’s a thing) services! I don’t need a content audit! Oh sir (or madam), how wrong you are – you really, REALLY do. The truth is, your trash panda poaching days could be exploding with profit if you knew how to rank better in Google’s Map Pack by building the authority of your website for your locality. How do you do that (you may be asking, in between raccoon cage cleanings?) – that’s right! Content! This type of audit, in conjunction with our local SEO services, is the key to local online success.
Blogs
Okay, if your content is propelling the business of well,… CONTENT. and you’re monetizing that content via ad placements, then traffic IS YOUR TOP METRIC. Maybe you’ve spent months building out a great local city blog, or perhaps your topic of blogging discussion is much more specific. From vacation ownership to legal writing to recipes to top lists type blogs, we’ve seen it all and we’ve POWERED it all. Remember, that visitors you receive staying on your page just 10% longer each visit is an increase in advertising click-through, so if this is your game, we’ll aim to increase both the quantity and quality of your traffic.
Of course, the size and age of your website can often determine the starting size of content and the depth of the audit needed. An audit of a large site will take more time and budget, while a small site with only 20 blog posts is a different story.
Try these steps:
- go ahead do a simple Google search.
- Type your domain with the blog directory ex. yourwebsite.com/blog/ into the Google search bar.
This will show you the total number of blog pages indexed by Google. If you’ve got pages and pages of search results coming up, then you’ve got some content! Nothing showing up? That might be a bigger issue. Give us a call. We can help.
Get Google looking at your best content today. Reach out to us or call 407-283-7293 to get started.
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