Professional SEO Services

Professional SEO Services

Professional SEO Is About People, Not Platforms

Looking for professional SEO services? Maybe you’ve been burned before by digital marketing companies that over promise and never truly deliver? We hear you. At the core of every business partnership, there are three principles that require some give and take: trust, revenue, and time.

Ask yourself this – Is your website agency performing well for you (assuming you have one)? If they’re not driving measurable, attributable revenue, why not? Is your business in a challenging market or vertical? Or how about this,… does it take MORE time for you to get meaningful communications, reports, or results from your agency than it’s worth to you?

When was the last time you got someone to answer your call straight away?

Let’s face it, if your website isn’t generating any traffic and qualified leads, then it doesn’t matter how fancy it looks or how much it costs. That kind of website is merely proof that you exist – it’s gathering digital dust instead of delivering revenue. At PixelChefs, our high-powered professional SEO services are designed to promote your website online to drive traffic and convert web visitors into paying customers.

Hiring the RIGHT Professional SEO Firm

If you’re looking to, improve search engine rankings, increase website traffic, build brand awareness, and get real conversions, hiring an SEO professional is a great start.

But before you hire a professional SEO firm, let’s throw open the curtains and shed some light on a few things, that might make it easier for you to make the right choice. I mean, let’s face it, your business is your baby, and you want any company you do business with to get to know you, your goals, and your competition, so they can create the perfect marketing campaign JUST for you.

So before you pick a seemingly affordable SEO service by filling out contact forms and plunking down a credit card to the lowest bidder, here are a few things to look for (and NOT to look for) when sourcing expert SEO services.

Why You Need A Professional SEO Agency

Start with the WHY – why does anyone need a pro-level service of this type? Well, for starters, Google’s algorithm landslide. Each year, Google changes HOW search engine ranks work, literally hundreds of times – some of them so significantly, that winners oftentimes find themselves at the bottom of the new rankings. Who has time to run a business AND keep track of how Google is affecting their Organic Traffic ‘destiny’?

With the help of a skilled SEO expert, you can stay ahead of changes, and focus on optimizing conversion rates across the board, without lifting a finger.

Things To Look For In A Professional SEO Agency

If you’re hiring a social media marketing firm, you’ll have one set of requirements, for a traditional advertising firm, another. It’s no secret that in today’s modern world of digital marketing choices, there are critical things to look for when hiring your SEO firm. For starters…

Proof of Real SEO ROI

Whether it’s a full-blown, downloadable case study, or a public list of past clients complete with contact information (so you can reach out and verify), every good SEO company backs their products back with proof. If you can’t get a solid past review or referral out of them, maybe they’re more talk than they are walking.

Interested in PixelChef’s past clients? Check them out HERE to see real SEO ROI in action.

Certifications & Awards

Are they mentioned in any universally acknowledged search engine marketing articles, review sites, or award citations? If not, maybe they haven’t been around long enough to make mention, but it’s always good to have someone in your corner that’s been recognized as producing results.

Okay, okay,… we don’t like to brag, but if you want to see our trophy case, CLICK HERE or check out some of the links to prior articles by our senior leadership below.

Personalized SEO Strategies

After confirming that a potential SEO partner is worth their salt, the next step is to ASK how they customize their strategy to YOUR business. The best SEO campaign goes beyond just throwing links at a site and measuring passive rankings in search engines. True, all-in-one search engine optimization services are personalized for your company (and sometimes for your product) in particular.

Transparency & Clear Reporting

Organic SEO services should always be reported, not only on search engine visibility, but also on search engine traffic, and where you stand alongside your competitors. Having a team of experts running campaigns doesn’t do you any good if you can’t tie it to revenue. Make sure your keyword rankings actually translate to profits, and that the reports they produce show progress toward the goals you’ve set up.

What To Avoid In A SEO Agency

On the other side of the coin, there’s a lot to avoid when it comes to SEO. With so many alleged Google Certified Partners out there, touting their (alleged) hundreds of clients, it’s easy to see how business owners can sometimes fall victim to inflated (or downright false) claims. You can avoid partnering with the wrong company by looking out for these warning signs:

The – ‘You’ll Be #1 in Google’ Promise

Incredible claims of potential improvement to jump to rank #1 for highly competitive keywords in Google is probably the first thing to look out for. The truth is, when you finally DO rank #1 for something (and we know, because we’ve done it many times for our clients), you tend to bounce between position #1 and #3 as Google constantly re-aligns its algorithms. We call this the Google ‘dance’, and it’s more important to be in this TOP 3 search engine visibility ‘zone’ than to focus on being number one all the time. If your firm claims they’re going to get you #1 PERMANENTLY, with no dance, no movement, and no fluctuations over time BEWARE. They’re probably doing something (like buy cheap spam links) that can end up hurting your site and rankings over time.

Content Is Their Only Strategy

Look, we’re going to be blunt on this one – having the right keyword research tools and churning out blog content that matches the demand of your target audience will increase your site’s visibility in search over time. HOWEVER,… singular attention to content without a detailed link analysis of incoming links (as well as keeping your site clear of bad links), is not the mark of exceptional service. Real increases in search demand a more holistic marketing strategy, which includes earning links to your site the right way. Your competition has links, and all of the analytics show that if you want to rank in top positions, white-hat, organic SEO services that take into account link building, ALWAYS harness the power of search better for their clients. It’s also likely that an SEO company basing their marketing SEO services on long-form content creation (which means writing really long, optimized articles) or content development SEO (which means focusing in on the TYPE of content to target keyword searches) may also dabble or rely upon poorly-written or “dummy” content to access a wider audience. But just remember, the real proof of advanced SEO packages is this – have YOU seen increases in conversions?

GOING FROM S.O.S. TO SEO

What happens when you need to SEO detox your website?

A lot of times, a site owner may be suffering from the ill effects of being penalized by Google for the mistakes of a past SEO service. During times like these, the first thing on your mind should be getting your site “healthy” again. Think of it as a patient with the flu that wants to run the NYC marathon. First, the patient needs medications and treatment to CURE the sickness (removing harmful links, optimizing, riding content of irrelevant keywords or sometimes deleting poor content, and getting technical SEO nailed down tight), then the patient needs a good diet and nutrition regimen (building the site’s authority through articles with the right content wording and content ratio with keyword incorporation YET easily consumed by readers INCLUDING the right images and elements, and building the depth of the site,) and finally, the patient needs an intense exercise regimen (developing link-earning relationships, matching specific authoritative links to the keyword of higher search volume in a non-spammy way, link building campaigns, and safeguarding against future toxic links) so they can finish the marathon!

Make sure to have a conversation with your agency if you think you might be under penalty, so they can get the bigger picture, and craft an in-depth report on what needs to be done to move your site from S.O.S. to SEO, and begin a link detox!

Cheap Pricing

Organizations tend to pride themselves on getting a great deal when sourcing a search engine optimization agency, but having a dedicated SEO team with the knowledge to find and capitalize on the opportunity, rarely comes with rock bottom prices. Superior service and a top-notch technical SEO team that have produced provable, quantifiable results for previous clients (publically mention in reviews) is worth the “price of admission”, so be careful if the SEO agency pitching services for businesses has a monthly subscription that’s lower than the cost of your car payment – buyer BEWARE!

No Human To Talk To

This should be obvious, but a lot of scammy SEO companies are really good at putting on a “good front” online, and masquerading as something they’re not. We all know that a legitimate company should be more than just a guy in some far-off country, running Google Analytics reports for your website, and spitting out keywords on a. PDF that some autoresponder emails out once a month. When you buy SEO services, you’re investing in actual CAMPAIGNS, and too many organizations get duped into either reseller or white label SEO services that have a great online marketing presence (flashy website), but virtual no insights or benefits for your business, once they get into the real tasks needed behind copywriting with keyword targeting, keeping up with search engine policies, optimizing existing blogs, ideating a meaningful content strategy with well-written content, or building your link profile. Learn to spot the differences between slick SEO scammers, and real professionals, by simply finding a phone number and calling someone. Are they in another country? Does anyone even pick up? How are emails replied to Stay away from untrustworthy sites and stick with expert teams that value developing a relationship with you?

Questions You Should Ask A SEO Agency

Once you’ve talked to a few companies (and BTW, we DO encourage this – even though we’d LOVE to be your final choice!), it’s a good idea to run them through a checklist of questions, dealing with the options available to you, the topics that are most relevant to your business, the reasons why that company feels they’re the right fit for your campaign management, and of course the prices involved:

• What trends and recommendations can you provide about SEO in our vertical/business category?
• What do campaigns look like for a business like ours? Do you have a past sample?
• What’s the onboarding process? Do I get to talk to your employees?
• How do you determine SEO strategies?
• What does your reporting look like and how do you deliver regular updates?
• How does Google Analytics/Google Search Console play into your strategy?
• What industry tools/software do you use?
• What other organizations have you worked with?
• If our website is penalized (by Google), do you provide penalty removal services link removals?
• Who is your SEO team? What’re reviews can I read about them online? Or talk to a referral on the phone?
• Do you provide regular audits of our website’s key metrics and how do these factor into your decisions?
• How are agreements set up?
• Are you priced per hour or per package?
• What does a basic SEO services package run for a site of 1 – 25 pages? 26 – 100? 100+? 500+ (Enterprise)?

Take the time to ask these questions upfront, and you’ll get a much better picture of what you’re dealing with when it comes to judging your proposed agency’s ability against past client metrics/customer loyalty.

Professional SEO Services We Provide

Search engine optimization is an art and a science. There are many activities involved in boosting the only ranking of your website. Our professional SEO company specializes in the following services:

• Keyword Research – This is the process of identifying popular keywords or search terms, that will drive traffic to your website.
• Off-Page SEO – This entails the steps of building your website away from your sites, such as link-building, email marketing, and social media advertising.
• Citations – These are integral to establishing prominence for your website. Prominence will help your local business rank well on Google and other major search engines.
• Google My Business Optimization – We will create and optimize your Google My Business profile to capture qualified leads and divert the traffic back to your website.
• Content Creation – Search engines value well-written and relevant content. Our team will research, plan, and create valuable content for your website.
• Web Design – SEO means nothing if your website has a poor design. We provide impeccable web design services to improve your online presence and visibility.

Our Clients:

Throughout our history, we have worked with hundreds of companies across several different industries. These businesses stand out as some of our most satisfied clients over the years.