Ecommerce SEO Audits

eCommerce SEO Audits & Optimization

Time for an eCommerce SEO audit on your site? If you’re like thousands of online stores today, you know you NEED a checkout flow that’s optimized for conversion, but just like many eComm stores, you probably recoil a bit when some digital marketing ‘sales’ rep starts talking about search engine bots, broken links, duplicate content issues, bounce rate, or Google Search Console.

That’s cool. In fact, we promise not to even GO there.

The truth is, taking on an eComm audit for your website isn’t always fun, because sometimes it’s hard to know WHAT you’re looking at when it’s done,… let alone understand some of the special complexities that come along with auditing an eCommerce site to get the most out of organic traffic (meaning traffic from search engines that you DON’T have to pay for).

Let us handle your eCommerce SEO Strategy from the first pixel up.

At PixelChefs, we started out as a Search Engine Optimization company, helping eCommerce sites increase their rankings by eliminating errors, optimizing internal links, enhancing the speed of site load times by reducing the size of product images, and making sure that search engines could crawl every single page that was important – because honestly, if a search engine isn’t TOLD what is important, why would they rank it? To this day, our search marketing team not only creates top-notch websites for small businesses,… they also perform the SEO site audits, cure the crawl errors, and produce the product descriptions and meta descriptions that search engines WANT to see, based on the primary keywords YOUR potential customers are searching for, across thousands of products.

A technical SEO audit by PixelChefs eCommerce SEO experts turns search volumes into DIRECT impact to the bottom line.Let’s Get Started

How We Present eCommerce SEO Audits

We make it our mission to ensure that search engine crawlers find every piece of content people look for when making search queries in Google. That’s why we offer outstanding website technical audits that go well beyond any SEO audit tool, including:

• Core Technical Issues – Step by step, we make sure that missing title tags, broken links, broken code, and ecommerce seo elements are all recorded to be addressed. And while sometimes a perfect technical score is only part of the battle, we know that conversion rates depend on great search rankings for target keywords, and search algorithms want to see structured code on websites without missing information.
• Crawl Checks & Your Relationship With Search – Your SEO success has LOT to do with making sure your root domain is receiving Google crawls BEFORE it even receives searches. We make sure search engine bots know what’s a priority for you, and make sure URL structures, bad redirects, speed issues, and bad response codes are fixed to minimize the risk of search engine rankings NOT reflecting key content for both your mobile version and desktop version.
• An Audit Checklist For Content Marketing – Here’s where we set ourselves APART from standard SEO desktop tools and Google Webmaster Tools. We pour over your content, blog posts, and examine it in relation to monthly search volume for search queries with high commercial intent. We’ll give you an in depth content strategy to align title tags, cler up mixed content issues, dodge duplicate content errors, and avoid keyword stuffing to meet your target audience’s search intent BETTER than your competitors.
• Sections On Security, Speed & Images – If you’ve ever heard that image optimization and having an HTTPS site versus and HTTP site are key signals for SEO rannkings, you’re right. And unfortunately, Google Search Console, free link audit tools, and even basic crawling tools can’t isolate the areas that need attention when it comes to images and how Google views sites with poorly optimize visual impact or insecure source code.
• Understanding Products & Opportunity – Again, most ecommerce seo checks are just a quick check that an agency makes to make sure your crawl rate is good, and internal resources on your site are loading without excess redirects and key elements not working. We go further, with an analysis of your product page content that you’re ALMOST in the top 5 for, and then layout an onpage SEO plan to rank them.
• Visual SEO For High-Quality Websites – Collectively, our team of web designers has several decades of experience and expertise in both design AND SEO to build a captivating web design for your small business that both attract and REACT to search engines the right way. Having a pretty website without structured data such as Schema/JSON and the proper inlinks pushing rank to the RIGHT, most profitable pages, might as well just be a pretty poster on the internet, gathering digital dust.

Our Process To Boost Organic Search Performance

While every website audit is different, our proven process to get your content ranking MORE in relevant Google searches is a proven method that also adapts over time to the latest version of Google’s algorithm, and takes into account your new (and growing) organic search terms, backlinks, and ongoing recommendations from our team on SPECIFICALLY how to action items for better SEO rankings. Here are the in depth steps we take when working with our clients on these technical checks:

• Technical Crawls & Research – The process ALWAYS kicks off with us crawling your site for errors, to make sure that the ‘patient is cured of illnes’ before trying to train for the ‘marathon’ (if that makes sense). We uncover a LOT of key items to fix in this phase, such as unnecessary redirects, poor loading times on some pages, non-HTTPS resources, status codes on pages in 4xx (pages not found) and 5xx (server problems), and even problems with JavaScript in some browsers for visitors and Google’s link crawlers.
• Organizing – Next, we collect all crawl information into a list that’s borken down by section, WITH screenshots of examples on these issues, so it’s EASY to understand what we’re talking about. Each bullet point in the list has an explanation of the issue, and a file attached (sometimes another, more in depth list), and well as detailed steps needed to fix the issue. This functions as your overall site audit, and it’s head-and-shoulders above ANYTHING you can get out of Google Search Console, or the other ‘free tools’ other firms attempt to use for audits.
• Backlink Audits – We next turn our attention to a full blown backlink audit of your entire domain where we check all external links and incomign links from other sites to make sure your website isn’t under some kind of Google penalty. We also check for instances of broken links from your content to other people’s content, and vice versa, to make sure you’re not unknowingly ‘giving away’ your site’s domain authority and rank to other sites, via incorrect backlinks or redirects. At the end of this, you’ll know ALL your internal & external links.
• Content & Ranking Strategy – Once these areas are complete, we build out a suggested ACTION PLAN, that focuses on primary keywords you WANT to rank for organic traffic, especially those within striking distance of your top 5 search engine results, and what type of content should be ideated, optimized, pruned, (sometimes), and published to get you there! Other SEO audit firms check with checklists, but at PixelChefs we put our in depth guide into actionable items, that we can actually DO for you – our people, putting principles into PRACTICE so you can focus on your core business!

Comments & References From Our Clients:

As our number guiding philosophy and KEY rule, we take pride in the work we do at PixelChefs. The customers listed below are just a few that have seen improvement from our eCommerce search engine strategies, in a diverse range of industry and goals:

Reach out to us today at 407-283-7293 so we can carefully assess your needs, and provide you a free estimate on getting your technical website audit and action plan completed, so you can lay the foundation for future growth!