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Understanding why there is a long process of obtaining meaningful SEO results will go a long way in helping you navigate the journey of your campaign.
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SEO Takes Time
You’re probably wondering, “why does SEO take a lot of time to produce results?” and “can I really be sure that I’m spending my money on the right marketing initiative?” Those are legitimate questions that need to be answered.
After all, you are putting your hard-earned money and trust into an SEO agency to achieve positive results on your behalf. With that said, understand that there are trillions of websites online.
Search engines, like Google and Bing, have to crawl and index every website online and rank them accordingly. This is an enormous job for those billion-dollar companies. In addition, search engines perform an extensive process to rank your website.
During this process, they are:
- Seeing the volume of keywords your website has and how these keywords are presented.
- Understanding the content on your site and its functions.
- Gauging the site speed, mobile-friendliness, and other technical aspects of your website.
- Measuring how many people are visiting your website and how long they are staying.
Search engines use algorithms to rank websites, relying on machine learning and artificial intelligence (AI) to work properly. Therefore, creating an SEO campaign is like manipulating a search engine to notice your website.
Though, it takes some time for a search engine to take notice and decide where to rank your site. Understanding how search engines interpret your SEO campaign will help you stay patient while your website is being crawled and indexed.
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What To Do in the Meantime
SEO isn’t a lab experiment. You can’t set up your campaign and then go about your day and wait for results. Instead, you will have to continually work on your campaign to reach the results you want.
Again, SEO is like real estate. Once you acquire a property, especially one that needs a lot of work, you’ll have to fix it up on a constant basis to increase its resale value. In the meantime, you will have to continue improving your website, creating excellent content, and building links across the internet.
Eventually, you’ll notice an abundance of progress from a variety of campaigns centered around your website. Having an SEO company working on your behalf while you focus on your website will gradually result in the generation of qualified leads over time.
Measuring Results Properly
Although SEO is a continual process, you’ll have to measure and iterate constantly throughout. This is why it’s important to set key performance indicators (KPIs) for your campaigns early on.
The best way to measure your results is to set standards. If your standards are being met, you can move forward with new tasks. If not, you can make adjustments to optimize your ROI and enhance your campaign.
To ensure that your campaign will be successful in the long run, measuring your results is key. It’s one of the only ways you can be sure that you are making the most money compared to what you’re spending.
Finding the Right SEO Company
Quality SEO services can be quite expensive, Therefore, you should make sure that you select the right SEO company for the job. After all, would you really be comfortable spending thousands of dollars on a company that isn’t best suited for your campaign?
At Pixel Chefs, we take a data-driven approach to all of our clients’ campaigns. This makes it possible for our team to obtain incredible results on your behalf. We have spent nearly a decade in the digital marketing industry.
Over the years, we have built a familiarity with how major search engines construct their algorithms to rank websites. This gives us the insight to truly help your business thrive online.
You can rely on us to get you through any SEO campaign no matter how long it takes.
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It can take a while to generate success from your SEO campaign. Hence, you should be mindful of selecting an SEO agency that will be in your corner while you wait. Pixel Chefs specializes in exceptional SEO services.
We’re PixelChefs – serving up performance while eating your competitors for lunch.