Branding Services
The Best Brand Services Start With Audience
Logo & Branding Services: Design With You In Mind
A recognizable brand is one of the most valuable assets a company owns. In fact, 59% of customers prefer to buy products from brands they know.
But how do you become a sought-after brand with fans galore? At PixelChefs we believe in:
- Logo designs that make instant impressions
- Check your tone of voice with brand messaging that targets the right people effectively
- Positioning with your WHY in mind, even if it means being super-different (which is GOOD!)
- Verbalizing your brand voice in copy and other elements of design
- Identity design, with style guides that never (or rarely) go out of style
- Online branding to support your entire digital footprint (web, social, banner ads, the whole arsenal)
90% of people around the world “know it when they see it”. So who’s building all the pictures they see? Ready to be seen?
PixelChefs branding and logo design services are here to help.
SERVICES WE OFFER
Logo Designs
Well-designed logos that rock. Logo and branding go hand in hand, and typically company logo designs are where you'll want to start on your brand journey.
Brand Identity Guides
Often considered the soul of your brand, having a formal identity design guide that defines your brand not only keeps guardrails firmly around your image but also steers everything you do.
Online (Offline) Media
Whether it's your owned media (business card design, website & social media profiles), or your paid media (banner ads, posters, flyers, & billboards), our brand services will make it sizzle.
Logo, Brand Identity, Brand: What Is Branding?
So here's where things get tricky, are you ready for it? Drum roll..... your logo is not your brand. You see, a logo is a graphical symbol that represents your brand - your most trusted delegate if you will. If the logo (your delegate) is known enough (think about APPLE's logo) you can count on the fact that one day, your logo might be used without the name of your business even being mentioned, because it won't have to be.
A brand, however, is much more - in every respect. What colors do you affiliate yourself with? Our clean-cut and dark? Or vibrant and colorful? Do your decorative elements run towards the controlled chaos of rustic grungy-maudlin, or the calculated anatomy of city-chic metro gloss? How do all these visuals get,... well,... visualized? And more importantly, do they match up with your ideal, potential customers?
In the end, there's so much that goes into a brand, that you need a guide to house it all, and keep it cohesive. That's the difference between simple accents, and the landscape that people walk through and experience, on the way to pay for your product/service during online or offline checkout.
Logos lift peoples' eyebrows, brands build buying journeys - it's that simple.Ready to lift your eyebrows a little?
CHECK OUT LOGOS & BRAND GUIDES WE HAVE DESIGNED & DEVELOPED
Learning About Logotypes
Did you know that your logo could simply be made out of the letters used in your company's name? A logotype (or wordmark) is when only the letters of a name constitute the logo, with no other image or symbol. there's a lot of famous ones in the wild, like Coca-Cola's red script logotype. Some people also refer to the logomark as the word portion of a logo that also has a symbol.
As you explore your ideal brand fit, think about HOW you want your business positioned. How do the words themselves support your values or messaging? Maybe a wordmark or logotype is a great way to go? Especially if calling attention to what you DO is part of your brand (example - SINFUL SEAFOOD), where perhaps some of the letters grow little horns or even a devil's tail to accent them, but the word 'SEAFOOD' is what you want people fixated on.
Good professional logo designs explore all options before arriving at a well-designed logo. Reach out to us today to see what's possible with a custom logo design at 407-283-7293.
CONTACT US TODAY!
Impactful Branding Services
Look we all know that being "creative" is a core talent that's essential when executing an effective branding strategy. At PixelChefs, we help our clients in every industry build brand strategies with lasting power, by bringing some additional experience to the front:
- B2B Branding - B2B branding is a special animal, where there's a lot at stake when it comes to positioning your brand. At PixelChefs, we infuse design into scores of touchpoints and build engagement at each one.
- Data-Driven - Simply put, we use market research tools to understand WHO is searching for WHAT within your category of business, and then we moved from tools to real design techniques that actually represent you in the real world.
- Distinguished. Not Dull. - With a million competitors that offer similar services, it's no wonder that brand blindness can often crowd out even the best efforts to love a logo. Make your messaging & visual identity stand for something, but let us help it stand in a different light, unique and all your own.
We Blend Design And Desire Into Every Pixel We Forge. Ready to Love Your Logo?
Start NowOur Six Steps to Building Powerful Brands
We build impactful brands with focus on positioning and strategy, here's how we work:
Initial Research
Our team will research and explore your industry and competitors. We look for gaps and opportunities and merge our findings with your design and business goals.
Positioning and Strategy
In addition to choosing the right colors and elements that showcase your brand’s personality, we’ll create a data driven strategy on how to best position your brand to reach your target market.
Drafts
We start with sketches and drafts. We craft the visual theme of your brand within your brand’s goals and create your color palette and typeset.
Logo Creative Design
Our team designs your unique logo that will make lasting impressions.
Brand Identity
We will define your mission, tone of voice, visual elements, and include the most common items that represent your brand – business cards and letterhead design.
Style Guide
You’ll have in hand a guide for anyone who intends to create or distribute items that represent your brand. This manual will ensure your brand is showcased consistently across different medium.
Our Clients & Partners
FREQUENTLY ASKED BRANDING QUESTIONS
As experienced designers, we know that many prospective clients have questions about how we bake branding into our services. Check out the FAQs below for more info:
Will PixelChefs Sign An NDA (Non-Disclosure Agreement)?
Yes. We work with so many large enterprise customers/organizations to create logos, business cards, and other brand elements for them, that we know it may become necessary to collect some proprietary product information, and/or trade secret. For that, and many other reasons, we support NDAs as needed.
Can I Talk Direct With Your Designer?
Unfortunately, it’s not possible for clients to speak with designers directly, in order to make sure we’re hitting deadlines and making workflows actually WORK in your favor (we all know that trading emails and phones can suck away a LOT of time if left unchecked). That being said, every client works with one (or more) of our experienced project managers during the design process, who briefs and guides a team of designers to make sure you walk away 100% satisfied with your brand assets.
Can I Give You Ideas or a Sketch of What I Like?
YES! One of the best things you can do to help us is to actively contribute to the creative process, with either your visualizations, abstracts, napkin sketches (we love these!), or even examples copied from other brands you’ve seen somewhere. If you have a solid idea of what you want your logo to be, our professional logo designers can craft it to attract your key consumer!