What are SEO Keywords?

According to Statista, over 227 million people in the United States browsed products, compared prices or bought merchandise online at least once in 2020.  Of that, 81% used a search engine to look for a product or service.

With a large number of people using search engines to find what they want, it’s important to strategically optimize webpages with the words and phrases that best describe what you offer.  This is why creating a list of keywords and phrases is an important first step in any search engine optimization campaign.

Because keywords build a foundation for your SEO efforts, they need to be highly relevant to your audience and well organized within your content. Researching and selecting the right SEO keywords takes time and some know-how but once you understand what your customers are looking for, you’re on your way to better search engine rankings.

The Basics of SEO Keywords

When it comes to keyword research, most website owners make the following mistakes:

• They target very competitive keywords and phrases.
• They research once and call it a day.
• They only search for a handful of keywords.

Keyword research should be an ongoing project and take holidays, trending events and new products into consideration.  Re-evaluate your keyword list at least once a quarter to make sure competitive phrases are still competitive and look for ways to augmented popular terms with additional keywords.

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What is Keyword Research?

Keyword research is the process of finding and analyzing the keyword terms people use to find products and services.  Keywords can include phrases, questions and geographic locations.

Keyword research provides valuable insights into what potential customers are actually looking for, this helps to develop the best content for your site and your link building campaigns.

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How to Perform Keyword Research?

Keyword research can be easy or hard depending on how competitive your market is.  There are many free and paid tools on the market to help with this such as SEMrush, MOZ Keyword Explorer, Google’s Keyword Planner and more.

Let’s get familiar with some basic keyword research thought processes utilizing Google’s Keyword Planner tool.

To get started with finding new keyword inspiration, type in one or more keywords / keyword phrases on the tool’s “Discover New Keywords” section. Using a local gym as an example, we typed in “fitness bootcamp.”

Just by looking at the keyword search results, you’ll notice searches people ask for in your industry as well as potential business opportunities your competitors have tapped into.

Once you see an overview of the keyword results, you can dive deep and analyze the value of each keyword. To do that, there are 5 important factors to consider when deciding which keyword ideas are worth pursuing:

• Settings: First, it’s important to adjust the location, language, search networks, and time frame of these keyword search results to display more accurate information in your niche market.
• Average monthly searches: This number tells you the average monthly search volume during your set time frame. The lower the number, the less amount of potential leads could be landing on your site on a monthly basis.
• Competition: This is the amount of bidders for paid advertisement. While it’s not directly relevant to organic SEO, it can help you determine the commercial intent of the traffic brought in by this keyword. The higher the competition, the more likely it will bring what’s considered “hot leads”.
• Top of page bid: This is the number of money advertisers commonly pay every time someone clicks on a pay-per-click campaign ad containing the keyword.
• Intent: Commonly ignored by businesses, the searcher’s intent is just as important as all other factors. Intent can be transactional or informational. Are the users just looking for information or are they ready to buy? On the snapshot, you’ll notice some transactional keyword searches that included the term “prices” and “near me.” Such transactional terms could have higher potential value than informational terms. This is one of the key aspects Pixel Chefs takes into consideration that many digital marketing agencies don’t.

Although it’s a tedious process, you are probably able to select keywords to rank for that will give you the best return on your investment by analyzing each of the items mentioned above. Luckily, PixelChefs is here to do the heavy workload for you. Pixel Chefs has worked with thousands of businesses in Orlando, helping them to establish their own online presence. At our disposal, we have access to significant keyword research and SEO tools to boost your own ranking.

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