What is Link-Building and How It Works

Let’s look at link building and how it works.

What is Link Building?

Link-building is the process of attracting inbound links to your website.

Inbound links are part of the ranking algorithm and help determine the positioning of your webpages in the search results.  It’s a complicated equation but basically, to rank well you need a large number of links from quality and relevant pages using keyword-driven anchor text pointing to your webpages.

Is this easy to accomplish?  Hardly.  Link building is a tedious, difficult and time-consuming process but without it, ranking becomes more difficult and takes longer.

Millions of businesses compete for links every day, setting yourself apart with quality webpages and thought-provoking content is key.  You need good content to attract links from quality sites, this is why content marketing has become a key component of link building.

Why is Link Building Important?

Search engines, like Google or Bing, rely on algorithms to rank webpages. These algorithms use inbound links, content and artificial intelligence (AI) to determine how a page ranks.  Having a strong inbound link program goes a long way to helping your webpages rank, and stayed ranked!

How Does Link Building Work?

In link building, your goal is to motivate webmasters to link from their sites to yours.  There are multiple ways to do this but the vast majority use content to attract links.

Once an inbound link is placed, the authority from the host page is passed to the page being linked to.  The more links linking to your site, the better!

Creating Quality Content

One of the most effective ways to attract links, is to use content.   Content can be done in one of four forms:

• Written.
• Visual.
• Audio.
• Video.

Having a digital marketing plan that uses multiple types of content is smart and attracts a large number of links.  At PixelChefs, we research your competitors and industry to see what type of content resonates with your target audience and what people are linking to.  Once we determine the best content to create, we develop a strategic link building plan that targets authority sites in your industry.  From there, we roll up our sleeves and work hard to get them to host your content.

Here are a handful of the many link building tactics we use.

On-site Content

Guest Contributions

In addition to creating great content for your website, we develop content that can be placed on other people’s sites. We research, write and do the outreach, you get the inbound links.